Samantha Davies

Samantha from Monzo will be speaking about how getting buy-in for user research can sometimes feel like an uphill struggle. User research is often misunderstood and seen as a hindrance rather than an asset. Samantha’s talk shares her experiences of bringing user research to different companies: what worked, what didn’t and how to overcome the most common barriers.

Samantha has been specialising in user research and strategy for the last 8 years. She has conducted research across the world to help companies better understand their users, customers and audience to refine existing digital products or services and identify opportunities for innovation. Her experience spans consultancy and in-house, for big multi-nationals, start-ups, and government.