Bride Trozelli

Bride will be discussing chatbots and the use of AI as applied to business processes. Bots have gone beyond being just a chat mechanism and companies are now exploring how to leverage automated systems to improve their services. How can bots increase revenue streams? Could bots make employees lives easier? The presentation explores various applications of bots and how businesses can advance their product strategy and make day-to-day tasks more efficient. She will be sharing her experience with applying service design methodology to defining and building automated workflows that can improve a product.

Bride is a UX and conversational design expert with a proven track record of helping brands develop strategic platforms for financial products. Specialising in financial trading software, Bride is committed to simplifying complex workflows through evaluating the intersection between user needs, business goals and technology. She holds a degree in Service Design and currently resides in London.