Naintara Land

Tara was Head of User Research at the Government Digital Service, where she was responsible for a team of over 40 user researchers. Prior to this, Tara was the User Research Lead on GOV.UK, and established user research as an embedded and integral part of the GOV.UK programme, the UK’s largest digital transformation project. Most recently, Tara has been Lead User Researcher on the NHS.UK Beta transformation project.

Tara will be speaking about how digital teams across government are transforming public services through a radical focus on user needs. She will talk through how this is achieved in multi-disciplinary agile teams, and in particular, the role of user research, working closely with design and content, to deliver truly user-centred products and services.