Paul Boag

Paul will be introducing you to the power of persuasion in web design. Why do we buy? Why do we click a call to action or sign up for a newsletter? Why do we do what we do? We like to think we make rational decisions, but it is more complicated than that.

Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.

This presentation will draw upon disciplines such as sales, marketing and psychology. This will give you a unique insight into how we make decisions. It will show you how simple techniques can make your design more persuasive and more effective.

Paul is a leader in digital transformation and user experience design thinking. He has over 20 years experience working with clients such as Doctors Without Borders and the European Commission. He is the author of five books and a well respected presenter.